Yodel helps Kids in Mind deliver thousands of toys to children across the country for Christmas Day
Yodel has delivered 2,000 boxes of toys for Kids in Mind, a charity for disadvantaged children and young people who have escaped domestic violence.
The 2,000 boxes, each containing up to 10 toys, were provided by Hasbro in partnership with the Kids in Mind charity. The donations will help ensure mothers who have fled domestic abuse can bring a little joy to their children on Christmas Day.
The boxes were collected by Yodel’s final-mile delivery drivers from the Hasbro depot in Newport and have been delivered to women’s domestic abuse refuges across the UK.
Sam Holden, CCO at Yodel, commented: “We’re proud to support our valued partners, Hasbro, and the Kids in Mind charity to bring the magic of Christmas to children who need it most this festive season.
"Each year 20,000 children flee domestic abuse to seek sanctuary in refuge. Typically leaving home with only the clothes on their back, these children have either witnessed or experienced physical and emotional abuse. They arrive at refuge with nothing and spend on average over six months in a refuge before being relocated to an unfamiliar area.
"This heartfelt initiative is a testament to the power of collaboration, and we are immensely grateful to Hasbro and Kids in Mind for their commitment and efforts to bringing joy to children across the UK at what can be a difficult time for many”.
Julian Margolin, CEO of Kids in Mind said:
“We’re hugely grateful to our partners for their donations as well as our volunteers and Yodel for us helping with free nationwide distribution for thousands of toys across the UK. We hope this small gesture can bring some joy to children on Christmas day.”
For more information and to donate, visit https://www.kidsinmind.uk/
Our support for charities across the UK
During the festive season, our colleagues supported with donations & the gifting of toys across our network, showing strong support in their communities including:
- The Launchpad initiative in Liverpool, supporting veterans and their families
- The Wrexham Maelor's Children's Ward, providing gifts for children at Christmas
- South Sefton Foodbank, working to prevent poverty and hunger in the local community
- Acorns Children's Hospice in the West Midlands, providing gifts for children at Christmas