Yodel colleagues take to their bikes for charity
Yodel enters the largest team the Aviva Tour Ride
Colleagues from Aviva Tour of Britain logistics partner and sprints sponsor, Yodel, got to feel like Sir Bradley Wiggins for a day when they took part in the Aviva Tour Ride in Worcestershire on Sunday (4th October) to raise money for charity.
The 68 strong team, including board members, drivers, sorters and support staff from across the country took part in the event. The team took to their bikes en masse in eye-catching green and red YodelDirect sprints jerseys and shorts to cycle the 40-mile, 75-mile and 100-mile routes, which started from the University of Worcester. The Ride aims to allow everyone to experience the thrill of cycling part of the professional Tour of Britain route.
2015 saw Yodel win the award for the biggest Tour Ride team for the third consecutive year, as well as continuing to raise money for the company’s Yodel Foundation, which was established to support three causes including the company’s staff nominated charity, MacMillan Cancer Support.
Dick Stead, executive chairman of Yodel, said: “Interest in cycling has continued to grow since we first started supporting the Tour of Britain, and our sponsorship now encompasses the Women’s Tour, Tour Series, Great Tour and the Tour Ride, which gives everyone the opportunity to feel like a professional cyclist.
“We are excited to have extended our support again this year by taking part in the Tour Ride, raising money for charity in the process. Cycling is a fantastic way to get fit and to increase our drivers’ awareness of road safety beyond the training room and we’re delighted that we had the biggest team for the third year in a row.”