Send
Track
Return
Articles
Back

Articles

News
Blog
Store Locator
Business Services
Back

Business Services

Parcel delivery solutions
Commercial shipping
International
Specialist
Weekend
Next day
Returns
Click & Collect
Home collections
Marketplaces
Back

Marketplaces

eBay
Vinted
Help Centre
  • Client Zone
    • My Account
    • Log in

    • Sign up
  • Send
  • Track
  • Return
  • Articles
    • News
    • Blog
  • Store Locator
  • Business Services
    • Parcel delivery solutions
    • Commercial shipping
    • International
    • Specialist
    • Weekend
    • Next day
    • Returns
    • Click & Collect
    • Home collections
  • Marketplaces
    • eBay
    • Vinted
  • Help Centre
    • My Account
    • Log in

    • Sign up

News, Blogs & Press Releases

May 02 2012

Yodel sponsors The Tour of Britain

UK’s leading parcel delivery company continues partnership with the UK’s biggest professional cycle race.

Yodel, the UK's leading parcel delivery company, today announces that it will continue its sponsorship of The Tour of Britain, confirming that it will remain the official logistics partner and sprints sponsor of the country's biggest professional cycle race and largest free-to-watch sporting event in 2012.

The Tour, which starts on Sunday 9th September, will see the world's top cyclists taking part in eight challenging stages throughout England, Scotland and Wales, before the thrilling final, this year hosted by Surrey on Sunday 16th September.

This is the third year that Yodel has been involved with the world class event, and the second as a lead sponsor. The partnership deal between Yodel and The Tour of Britain will see The Tour's sprints competition branded as the Yodel Sprints Competition, with three 'hot spot' Yodel Sprints taking place on each stage of the 2012 race.

As part of the sponsorship deal, Yodel will also become Official Logistics Partner to The Halfords Tour Series, an eleven round city centre cycling race series, which brings unique and exciting televised professional team racing to towns and cities across Britain during May and June.

Yodel will also remain Official Logistics Partner to The Tour Rides, The Tour of Britain's amateur cycle rides, which take place this summer and allow over 5,000 amateur cyclists to take on the challenge of routes inspired by The Tour.

Commenting on the sponsorship, Yodel's Chief Executive, Jonathan Smith, said: "We are very proud to once again be part of the UK's leading professional cycle race. Yodel has developed an association with cycling and is the logistics partner for a number of major bicycle retailers, including Halfords, and we are delighted to be joining them again for The Tour Series.

"Like The Tour, speed and teamwork is crucial to ensure an efficient delivery service, making this partnership with Yodel and The Tour of Britain a winning combination."

Commenting on the partnership, Hugh Roberts, Chief Executive for SweetSpot Group, organisers and promoters of The Tour of Britain, said: "We are very excited that Yodel is once again supporting Britain's biggest cycle race. Yodel has become synonymous with the Sprints Jersey and I'm sure that fans will continue to flock to the Yodel Sprints, where some of the most exciting action in The Tour of Britain will unfold."

Yodel joins ŠKODA UK and IG Markets in taking ownership of one of the race's four leaders' jerseys.

 

    About Yodel
  • About us
  • Testimonials
  • Careers
  • Yodel Thinking
  • In the Driving Seat
  • Download the Yodel app
  • Our services
  • Help
  • Contact us
  • Yodel Business Services
  • Yodel Store Services
  • Send a parcel
  • Click & collect
  • Prohibited & Restricted Items
  • Our policies
  • Our policies & reports
  • Client Zone
  • Terms & Conditions
  • Privacy & Cookies Policy
  • Accessibility
  • Follow us
    image/svg+xml
Registered number: Registered address: VAT number:
05200072 - Registered in England & Wales Yodel Delivery Network Limited, 2nd Floor, Skyways Hub, Speke Road, Speke, Liverpool L70 1AB 413903714
Registered number:
05200072 - Registered in England & Wales
Registered address:
Yodel Delivery Network Limited, 2nd Floor, Skyways Hub, Speke Road, Speke, Liverpool L70 1AB
VAT number:
413903714
© 2025 Yodel Delivery Network Limited