Don't Stop The Music
In September 2014, YodelDirect supported concert pianist James Rhodes' 'Instrument Amnesty', a high-profile campaign featured in Channel 4 documentary 'Don't Stop The Music'
Classical pianist James Rhodes has a mission to encourage schools across the UK to embrace music teaching:
“Music saved my life – it’s that powerful. Young children have a hunger and thirst to learn music and we must give every child the opportunity to learn a musical instrument.”
To help achieve this aim, James launched the UK’s biggest ever ‘Instrument Amnesty’ in September 2014: he invited people across the country to pledge their unused musical instruments and donate them to primary schools via their local Oxfam store. The instruments were collected by our YodelDirect service from 700 Oxfam shops nationwide and refurbished at a central sorting facility. Our drivers then collected the instruments and delivered them to the 150 schools across the UK that were participating in the scheme.
Channel 4 also supported the project and gave it national exposure in a two-part television series called ‘Don’t Stop The Music’.