Tour of Britain

Britain's premier road cycling event

Tour of Britain

As official logistics partner to the UK’s biggest professional road cycle race, our YodelDirect brand is responsible for transporting the Tour’s equipment around the country.

The Tour of Britain is British Cycling's premier road cycling event and the country's largest annual free-to-spectate sporting event.

We’ve partnered the event, which runs for eight consecutive days and covers over 1,300 km of the UK, since 2010. Each year Yodel provides a branded trailer and vans to support the Tour. The vehicles, which are specially liveried, are used to deliver over 12,000 items, including flags, hospitality, and – most importantly – the finishing line gantry. We also transport the teams’ equipment to each Tour stage.

YodelDirect branded cars also assist the Tour of Britain riders, including Sir Bradley Wiggins, Mark Cavendish and Marcel Kittel, as they race. 

“We’re excited to be taking our vibrant YodelDirect brand on the road. Each year the Tour attracts more roadside spectators and television viewers and this year looks set to be bigger than ever.”

Dick Stead Executive chairman

The Tour of Britain is a great international sporting event and provides us with a fantastic opportunity to showcase our logistics solutions through our competitions, social media channels, and engaging animations. 

Tour of Britain 2016

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